According to (Rennie & Protheroe, 2021) the way consumers make choices is quite messy and increasingly complicated. Despite this, there are some certain concepts about this buying behavior. We understand, for example, that what happens between the trigger and the process of deciding to buy...
International commercialization trading is one of the most important columns of the global economy. Figures show that 80% of world trade takes place by sea; the shipping industry has grown in cargo capacity to supply the intense demand of the international market, according to (Weller...
Last 2020 wiped out more than 1 million small businesses in Mexico thanks to the contingency, only few were able to stay on their feet and less than 10% have received real support from the national government; so the way they do business has had...
The current situation, marked by the covid-19 pandemic and the trade dispute between China and the United States, is accelerating the hyper-segmentation of production processes, their location in a smaller number of countries, as well as Industry 4.0 and the digitalization of trade, have set...
The word sustainable, today, is one of the most mentioned nowadays, however, it could be said that it is not fully understood. Especially when it comes to companies. For most of the people, sustainable means green, but they are only 33 percent right. In recent years, many...
Today, companies seek the loyalty of their target audience, but few succeed in seeing what their public expects of them. Considering the option of committing to the environment is a rather arduous task, but being green in logistics processes seems to be in vogue. However,...
Social media have become the most widely used media, as people have the option to express and communicate their opinions on different topics. This has allowed many companies to use these media to connect with their audience; promoting themselves and communicating with their customers constantly....
México ocupa el cuarto lugar, solo por debajo de Alemania, Suecia y la Unión Europea A un año del Acuerdo Nacional para la Nueva Economía del Plástico, México se colocó por debajo de Suecia, Alemania y la Unión Europea en la lista de países que más...
