08 Jan Strengthen your brand in international markets with social media
Social media have become the most widely used media, as people have the option to express and communicate their opinions on different topics. This has allowed many companies to use these media to connect with their audience; promoting themselves and communicating with their customers constantly. Many brands have managed to have, to a greater or lesser extent, presence and activity at an international level. However, one of the secrets (not so secret) to be recognized is to adapt and know your target audience (to whom you address). To do this, it is important to understand that both social networks (social media) and international trade are closely linked, because it is necessary to be present in networks if you want to have an international presence.
Segmenting social media
To begin with, it is essential to know that each country has its own customs, needs and consumption patterns, which is why, in order for companies to have better results, it is necessary to study them thoroughly. And this not only applies when launching a new product or service, but also for the different media in which a company is present, especially social networks. An example of this is China. The different companies that have thought about entering this market should know that the networks used are WeChat, QQ and Weibo, instead of Facebook, Twitter and Instagram, which are better received in America and Europe.
But without going too far, among Latin American countries the use of Facebook, Twitter and Instagram have a very different level of popularity. That’s why it’s important to study the place you’re planning to go.
Adjust your communication according to each country
Try to inform yourself as much as possible about the customs and particularities of each country when communicating. Visit pages, blogs or other means to get to know the public you are going to address. Make a good study before venturing out to share information.
Now, after having studied, it is important to develop a local strategy in social networks for each country in order to monitor what effects the information you are spreading is having.
For example, Mexicans do not express themselves in the same way as Peruvians, Argentines or Chileans. Despite having the same language, each country has its own particularities when it comes to speaking. Therefore, you have different options to handle a better control. You can use filters to obtain more relevant information, such as collecting data that includes certain words, so if you have developed a special strategy for one of your markets with a hashtag or some specific expression, you can configure the search to collect information that includes only those words. In this way, we will be able to check the importance of social networks and international trade, and we see that in each country and region a different analysis should be done.
Benefits of social networks in international trade
– They allow you to develop your brand
– Your brand interacts with people and promotes exposure
– They offer you personalized customer service
– Favor a relationship with the client
– They spread the contents generating a good reputation and identity of the company
– They generate traffic to the website
– Humanize communication
– Improve SEO positioning in search engines
– They allow you to place advertisements for your products or services
Start monitoring your brand on social networks and find out which are the best times to publish and which are the words that your audience uses the most.