Negotiation is a process between two or more parties in which they try to find a common basis and reach an agreement to satisfy the needs of each other. The goal of each party in a negotiation is to get as much as possible. Hence, the...
Faced with the 125% global increase in cyber-attacks in 2020, many companies have placed their investment in cybersecurity as one of their priorities in 2021. The most recurrent attacks are spoofing, malicious insider threats, ransomware, and DDoS attacks, among other incidents related to cybersecurity. The...
What is reverse logistics? Society is currently becoming aware of the need to reduce the waste we generate. Currently almost a third of urban solid waste is packaging, year after year its growth increases. Reverse logistics facilitates the creation of channels for the selective collection of waste,...
A rapidly changing world continues to impact consumer behavior, creating new challenges and opportunities. Digital commerce and connectivity continues to grow exponentially:3B digital commerce users in 2020. Consumers expect everything to be digital and instantaneous: 64% of consumers prefer digital options over physical ones. 80%...
The most common source of capital among SMEs is banks, however, they are not the only options, he assures (Cadena, 2021). There are multiple to consider. Until last April, the bank loan portfolio for small and medium-sized companies (SMEs) was 396 billion pesos (mp), 8% less...
In the first four months of the year, ten out of every hundred pesos of total trade (exports plus imports) that Mexico carried out with the world, were exchanged with the Chinese market, according to reports from Banco de México (Banxico). Between January and April, the...
According to (Bravo Torres, 2011) the term e-commerce refers to business processes on the Internet, similar to the purchase and sale of goods that can be B2C (business to consumer) or B2B (business to business). However, this definition doesn’t determine the medium, whether mobile or...
Only 25% of Small and Medium Enterprises (SMEs) manage to survive the first two years of creation in Mexico, according to information from Centro de Desarrollo para la Competitividad Empresarial. However, since 2017, around 52% of the Gross Domestic Product (GDP) is generated by that...
By investing a lot of effort and hours at work, employees hope to feel good, safe and protected against any risk (Universal, 2021) According to Instituto Mexicano Del Seguro Social, at least 75% of Mexicans suffer from fatigue caused by work stress, surpassing countries such as...
According to (Rennie & Protheroe, 2021) the way consumers make choices is quite messy and increasingly complicated. Despite this, there are some certain concepts about this buying behavior. We understand, for example, that what happens between the trigger and the process of deciding to buy...
