A rapidly changing world continues to impact consumer behavior, creating new challenges and opportunities. Digital commerce and connectivity continues to grow exponentially:3B digital commerce users in 2020. Consumers expect everything to be digital and instantaneous: 64% of consumers prefer digital options over physical ones. 80%...
The most common source of capital among SMEs is banks, however, they are not the only options, he assures (Cadena, 2021). There are multiple to consider. Until last April, the bank loan portfolio for small and medium-sized companies (SMEs) was 396 billion pesos (mp), 8% less...
In the first four months of the year, ten out of every hundred pesos of total trade (exports plus imports) that Mexico carried out with the world, were exchanged with the Chinese market, according to reports from Banco de México (Banxico). Between January and April, the...
According to (Bravo Torres, 2011) the term e-commerce refers to business processes on the Internet, similar to the purchase and sale of goods that can be B2C (business to consumer) or B2B (business to business). However, this definition doesn’t determine the medium, whether mobile or...
Only 25% of Small and Medium Enterprises (SMEs) manage to survive the first two years of creation in Mexico, according to information from Centro de Desarrollo para la Competitividad Empresarial. However, since 2017, around 52% of the Gross Domestic Product (GDP) is generated by that...
By investing a lot of effort and hours at work, employees hope to feel good, safe and protected against any risk (Universal, 2021) According to Instituto Mexicano Del Seguro Social, at least 75% of Mexicans suffer from fatigue caused by work stress, surpassing countries such as...
According to (Rennie & Protheroe, 2021) the way consumers make choices is quite messy and increasingly complicated. Despite this, there are some certain concepts about this buying behavior. We understand, for example, that what happens between the trigger and the process of deciding to buy...
International commercialization trading is one of the most important columns of the global economy. Figures show that 80% of world trade takes place by sea; the shipping industry has grown in cargo capacity to supply the intense demand of the international market, according to (Weller...
Last 2020 wiped out more than 1 million small businesses in Mexico thanks to the contingency, only few were able to stay on their feet and less than 10% have received real support from the national government; so the way they do business has had...
The current situation, marked by the covid-19 pandemic and the trade dispute between China and the United States, is accelerating the hyper-segmentation of production processes, their location in a smaller number of countries, as well as Industry 4.0 and the digitalization of trade, have set...
