12 Nov TOP 10 GLOBAL CONSUMPTION TRENDS FOR 2021 – SECOND PART

Euromonitor International identifies emerging and rapidly evolving trends that are expected to gain ground this year. In this article, the second part of the most important trends will be shown and how it benefits or affects today’s companies.

• RESTLESS AND REBELS: Consumers are fed up. Mistrust of leadership has become the norm. The bias and misinformation are causing a crisis of confidence. People are more skeptical of the government and politicians, which led to the “Restless and Rebellious” trend. 29% of consumers are actively involved in political and social issues. Consumers are looking for high-risk activities like illegal parties and online gambling. Companies are identifying growth opportunities through affordable luxuries like alcoholic beverages, indulgences like packaged foods, and video games.

• OBSESSED BY SAFETY: Fear of infection and increased health awareness has driven demand for hygiene products and pushed consumers toward contactless solutions to avoid exposure. Efficiency and cleanliness are already an expectation among “security-obsessed” trend consumers. Also, 20% of consumers use mobile payment systems daily for the same reason. Hygiene products have been the main beneficiaries of the “obsessed with safety” trend. Manufacturers are launching value-added products, in line with growing health awareness, to meet new hygiene standards.

• SHAKED AND REVOLVED: The global pandemic reshaped our daily lives, testing our mental resilience, restricting our experiences, and causing economic shocks. Consumers now have a new understanding of themselves and their place in the world and are seeking a fuller, more balanced, and self-improving life. Your new spending habits move away from novelty and time-saving experiences, to focus on investing in skills and durable products that support your resilience into the future. Businesses must provide products and services that support resilience and mental well-being that help “Shaken and Shaken” consumers cope with adverse circumstances and build confidence.

• THOUGHTFUL SAVERS: “Thoughtful Savers” prioritize value-added, health-oriented products and services. Companies must have proposals that show good value for money, with accessible options that do not sacrifice quality. Premium attributes must be reinforced with new sensitive backgrounds and have a strong relationship with health and well-being, self-care, and mental well-being.

• NEW WORKSPACES: The “New Workspaces” trend has had an expansive effect on consumers’ lives, from clothing choices and technology spending to eating habits and beyond. Consumers are looking for new ways to define the start and end of their workdays as they struggle to manage their time. 52% of consumers have a strict boundary between work or school and personal life. The defining characteristics of an office must be redesigned as a space for remote connection and collaboration. Finding the right balance between professional and personal priorities will be critical as business efficiency and mental well-being build on this balance.

REFERENCES

Westbrook.G; Angus.A. (2021).Las 10 principales tendencias globales de consumo para 2021. Recuperado el 27 de Octubre de 2021 de https://go.euromonitor.com/rs/805-KOK-719/images/wpGCT21SPv0.3.pdf?mkt_tok=ODA1LUtPSy03MTkAAAGAV1LwIfxV0tW2zNRka8pT5LkULa44eWTp9nIqfv1nuaVMQW0CUhCYI1YcjVXNdHz1oNYFtMrR2pW5MOJTYQKOWz8iOwYWnjLAK34_m5cyRdJSrTY